GRID Extends Partnership with BETER to Enhance Esports Betting
Introduction
GRID, a prominent provider of real-time esports data, has extended its partnership with BETER, a leading betting and data provider. This collaboration aims to improve data visualizations on GRID’s platform, enhancing the overall esports betting experience.
Key Features of the Partnership
Enhanced Data Visualization Tools
GRID will continue to offer a range of widgets designed to provide real-time, actionable insights. These tools include:
- Map Winner Prediction Tracker: This widget forecasts the potential winner of an ongoing map, giving bettors a dynamic edge.
- Series Scoreboard and LiveLog: These features offer up-to-date series scores and logs, essential for tracking match progress.
- Comparison Tools: These tools allow for detailed analysis of team and player performances.
- Stats Widget: This customizable widget displays various statistics to better inform betting decisions.
Aim and Integration
The new tools aim to assist bettors in making more informed decisions, accessible across both mobile and desktop platforms. Mikael Westerling, Chief Sales Officer at GRID, emphasized the shared vision with BETER to create an immersive, authentic, and interactive betting experience powered by official data.
Expanding Partnerships and Collaborations
GRID has a history of working with major esports entities and betting operators. Key partnerships include:
- Inspired Entertainment: In May 2023, GRID launched a betting-focused Counter-Strike product.
- Abios: The partnership expanded the coverage of esports odds from three to five game titles.
- Ubisoft: Collaborated for the Rainbow Six esports series.
- Riot Games: Partnered for League of Legends and VALORANT.
- Bayes Esports: Jointly organized the Esports World Cup.
- Tracker Network: Recently collaborated for VALORANT statistics tracking.
Impact on the Esports Community
The partnership aims to make esports content more accessible to new fans while deepening engagement with existing audiences. Real-time insights from the game server provided to BETER will enhance the betting experience, resonating well with the esports community.
Conclusion
The extended partnership between GRID and BETER represents a significant step forward in the realm of esports betting. By integrating advanced data visualization tools, they aim to offer an enriched, interactive betting experience that caters to both novice and seasoned bettors. This collaboration not only strengthens their market position but also sets a new standard in the esports betting industry.
