GRID Extends Partnership with Betting Provider BETER
Enhancing Data Visualizations through Partnership
GRID, a leading gaming data platform, has announced the extension of its partnership with BETER, a prominent betting and data provider. This collaboration aims to improve data visualizations on GRID’s platform, enhancing the overall betting experience.
New Widgets and Tools for Bettors
As part of this extended partnership, GRID will continue to offer several innovative widgets to its users. These include the Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison tools. In addition, GRID will introduce the Stats Widget, which provides customizable statistics to better inform bettors.
Aiming for Better Betting Decisions
The primary goal of these new features is to assist bettors in making more informed decisions. These tools will be available on both mobile and desktop platforms, ensuring widespread accessibility.
GRID’s Role in Esports Data
GRID has established itself as a major provider of real-time esports data. The company has a history of working with various esports betting operators. For instance, in May 2023, GRID partnered with Inspired Entertainment to launch a betting-focused Counter-Strike product. Additionally, GRID expanded its partnership with Abios to cover esports odds for five game titles.
Key Collaborations with Game Developers
GRID has also secured important partnerships with several game developers. These include Ubisoft for the Rainbow Six esports series, and Riot Games for League of Legends and VALORANT. Recently, GRID collaborated with Bayes Esports for the Esports World Cup and is behind the Champion of Champions Tour for Counter-Strike.
Integration with Tracker Network
Last month, GRID closed a significant deal with Tracker Network to integrate esports statistics tracking for VALORANT. This collaboration aims to provide real-time, actionable insights directly from the game server to BETER, enhancing the esports betting experience.
Comments from GRID’s Chief Sales Officer
Mikael Westerling, Chief Sales Officer at GRID, shared his thoughts on the partnership: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences.”
Future Prospects
The integration of these advanced tools and features signifies a promising future for both GRID and BETER. By leveraging real-time data and providing immersive betting experiences, they aim to set a new standard in the esports betting industry.
Conclusion
The extension of the partnership between GRID and BETER marks a significant step forward in the realm of esports betting. With the introduction of new widgets and tools, bettors can look forward to a more informed and engaging betting experience. The collaboration underscores the importance of data in shaping the future of esports betting, setting the stage for continued innovation and growth in the industry.
