Esports Agency Epic Global Rebrands to Feenix Group
Introduction to the Rebranding
Epic Global, a well-known esports and gaming consultancy, has rebranded to Feenix Group. This change comes after securing a €1.5 million investment from Quintas Capital and Beach Point Capital Management.
Expansion of Services
With the new funding, Feenix Group plans to expand into four new segments. These include a gaming studio and a talent management division. The goal is to broaden their reach and capabilities within the esports and gaming industry.
Establishing Feenix Studio and Feenix Talent
Feenix Studio: Game Development Focus
One of the new segments is Feenix Studio, a game development studio. This division will focus on integrating brands and intellectual properties into popular platforms like Roblox and Fortnite. This move is similar to recent ventures by other gaming entities, aiming to leverage the massive user bases of these platforms.
Feenix Talent: Managing Esports Players and Creators
The second segment is Feenix Talent, a talent management agency. This division will manage esports players and gaming content creators. Partnering with UK law firm Lawrence Stephens, Feenix Talent aims to cultivate youth engagement through a combination of insights, creative vision, and legal strategy.
Continuing Core Services
Despite the rebranding and expansion, Feenix Group will continue to offer its core services. These include partnership management, consultancy, and gaming marketing. The rebranding aims to enhance their existing services while adding new capabilities.
Leadership’s Perspective
Sinead Hosey, Co-founder of Feenix Group, expressed enthusiasm about the rebranding. She emphasized the company’s reputation as a trusted agency in the gaming and esports industry. The rebrand aims to cover new ground and establish more brands and talent figures in the gaming space. Hosey also hinted at groundbreaking deals that will be announced soon.
Conclusion
The rebranding of Epic Global to Feenix Group marks a significant step in the agency’s growth. With new funding and expanded services, Feenix Group is poised to make a substantial impact in the esports and gaming industry.
