Lando Norris to Sport Quadrant-Themed Helmet at Singapore GP
Quadrant-Themed Design for Singapore GP
Formula One driver Lando Norris has announced that he will wear a helmet with a Quadrant-themed design during the 2024 Singapore Grand Prix. Norris, who races for McLaren, is also the founder of the esports organization Quadrant, which was established in 2020.
Changes in Helmet Design
The new helmet design deviates from Norris’s usual fluorescent green, which is also the main color of Quadrant’s brand. The ‘liquid carbon’ design, shared in a social media post by Quadrant, hints at an upcoming rebrand for the organization planned for early 2025.
Previous Quadrant-Inspired Designs
This is not Norris’s first foray into incorporating Quadrant themes into his F1 helmets. In the 2022 Singapore Grand Prix, he wore a helmet inspired by Halo’s Master Chief character to celebrate Quadrant’s partnership with the Halo Championship Series (HCS).
Other F1 Drivers and Gaming-Themed Helmets
Norris isn’t alone in showcasing gaming-themed helmets this year. Earlier in 2024, Yuki Tsunoda of Visa Cash App RB wore a VALORANT-themed helmet during the Belgian Grand Prix as part of a collaboration with Red Bull Gaming.
Quadrant’s Growth and Partnerships
Since its inception in 2020, Quadrant has become a significant player in the U.S. gaming and esports scene. The organization secured a seven-figure investment in January 2024, with content creator WillNE joining as a co-owner. Quadrant also renewed its partnership with audio brand JBL Quantum in May 2024.
Quadrant’s Esports Involvement
Quadrant is active in various esports competitions. It fields player Ethan ‘Fifakill’ Pink in Call of Duty: Warzone tournaments. In addition to competitive gaming, Quadrant has a roster of five content creators, engages in merchandise sales, and sponsors athletes.
In summary, Lando Norris’s decision to wear a Quadrant-themed helmet at the 2024 Singapore Grand Prix highlights the growing intersection of traditional sports and esports. Quadrant’s influence continues to expand, marked by strategic partnerships and active participation in competitive gaming.
