BLAST Partners with Three Unilever Brands Until September 2025
Introduction to BLAST and Unilever Partnership
Esports tournament organizer BLAST has announced new partnerships with Unilever’s food and beverage brands, Knorr and Unox, while also renewing its deal with Pot Noodle. These partnerships will run until September 2025 and will be prominently featured in BLAST Premier events for the remaining Fall season of 2024.
Expansion of BLAST’s Relationship with Unilever
BLAST and Unilever are expanding their collaboration, which previously saw Pot Noodle sponsoring the Counter-Strike 2 event at the BLAST Premier: Spring Final 2024 in London. The renewed and new partnerships will see Knorr, Unox, and Pot Noodle become the ‘Official Convenience Meals Partner’ for BLAST Premier. Their branding will be integrated into broadcasts and in-game content during the events.
Upcoming Events and Branding Integration
The Unilever brands will be incorporated into the BLAST Premier events throughout 2024 and 2025. This includes the revamped Premier circuit and the Counter-Strike 2 event in London scheduled for September 2025. The partnership ensures that Knorr, Unox, and Pot Noodle branding will be visible during broadcasts and through digital integration within the games. Additionally, short-form content featuring these brands will be available on BLAST’s channels.
Goals and Future Plans
Unilever aims to leverage these partnerships to reach new audiences in the UK & Ireland, Germany, Austria, Switzerland, and the Netherlands. According to Alexander Lewin, SVP of Commercial Revenue for BLAST, fans can expect a comprehensive partnership that extends beyond broadcast integration to include on-site activations during the London event in 2025.
Summary
BLAST’s new and renewed partnerships with Unilever brands Knorr, Unox, and Pot Noodle mark a strategic move to deepen their engagement within the esports community. These partnerships will enhance the viewing experience for fans and provide Unilever with a broad platform to reach diverse audiences across Europe.
