NSE and HoYoverse Extend Partnership for Third Year
Renewed Collaboration for UK University Esports Scene
UK university esports body, NSE, has renewed its partnership with Chinese game developer HoYoverse for the third consecutive year. This ongoing partnership will continue to focus on organizing Genshin Impact events and activities across student campuses in the UK. The collaboration aims to enhance the university experience by offering various in-person and online events throughout the 2024/25 academic year.
Genshin Impact Events on UK Campuses
As part of the renewed deal, NSE plans to run multiple challenges, activities, and events based on Genshin Impact. University student-led societies will be given the opportunity to host these events with support from both NSE and HoYoverse. Last year, the partnership resulted in 20 on-campus events, including cosplay competitions, quizzes, and boss battle speedruns.
Previous Successes and Future Plans
Over the past three years, the collaboration has seen significant success. One notable event was the “Marketplace Magic: Genshin Campus Celebration” held in London, which featured various activities and meet-ups with influencers. This year, the renewed partnership aims to bring even more events to support the growth of the Genshin Impact community in the UK.
HoYoverse and NSE: A Growing Relationship
HoYoverse, known for developing games like Honkai: Star Rail, Honkai Impact 3rd, and Tears of Themis, continues to play a pivotal role in supporting university esports through this partnership. Founded in 2018, NSE works closely with British Universities and Colleges Sport (BUCS) and has established itself as a key player in the UK university esports scene.
Expanding Partnerships in Esports
NSE is known for its strategic partnerships within the esports industry. Besides HoYoverse, the organization collaborates with major companies such as SteelSeries, Monster Energy, and Pringles. Additionally, NSE has relationships with other major game publishers like Nintendo, Riot Games, and Ubisoft. These partnerships are set to enhance NSE’s winter tournaments, which will feature popular titles including:
- VALORANT
- TFT
- Rocket League
- League of Legends
- Overwatch 2
- Rainbow Six Siege
- CS2
Statement from NSE Managing Director
Alex Coulson, Managing Director at NSE, expressed enthusiasm about the renewal: “We are excited to continue our partnership with HoYoverse for another consecutive year. We always work towards further elevating the university experience for UK students, and another year of partnership will continue helping us work towards our goal. We can’t wait to see more of the student’s passion and creativity for their on-campus events this academic year.”
Conclusion
The renewed partnership between NSE and HoYoverse underscores the commitment to enhancing the university esports experience in the UK. With a focus on Genshin Impact and a variety of other popular games, this collaboration is set to bring exciting opportunities for student gamers across the country.
