PUBG MOBILE and American Tourister Unite
Partnership Focuses on In-Game and Real-World Integration
PUBG MOBILE, a leading mobile battle royale game, has teamed up with the renowned luggage brand American Tourister. This partnership is aimed at integrating the game with real-world products, offering both in-game activations and tangible merchandise.
PUBG MOBILE-Themed Luggage Collection
As a key feature of this collaboration, a special edition of PUBG MOBILE-themed luggage will be released. This collection will include items such as backpacks and cabin suitcases, inspired by American Tourister’s ROLLIO range. These products are expected to hit the market in the second quarter of 2025, available in several regions including Korea, Thailand, Singapore, Malaysia, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Egypt.
Exclusive In-Game Items for Players
In addition to the physical merchandise, the partnership will also introduce exclusive in-game items for PUBG MOBILE players. Although specific details about these items have not been disclosed, they are anticipated to enhance the gaming experience by offering unique virtual rewards.
PUBG MOBILE: A Global Gaming Phenomenon
PUBG MOBILE continues to be one of the most popular mobile games globally. The game has achieved significant viewership, standing as the fourth-most watched game during its peak event, the PUBG MOBILE Global Championship. The current season is set to conclude with a grand finale at the Excel Auditorium in London.
Bridging Real and Virtual Worlds
Vincent Wang, the Head of PUBG MOBILE Publishing at Tencent Games, expressed enthusiasm about the partnership. He noted that American Tourister is a brand synonymous with style and durability, appealing to young and adventurous travelers. By collaborating with American Tourister, PUBG MOBILE aims to embody this adventurous spirit both in the game and through tangible products.
Conclusion
This partnership between PUBG MOBILE and American Tourister exemplifies how gaming and lifestyle brands can merge to offer fans a comprehensive experience that blends virtual gameplay with real-world utility. As these products roll out globally, both PUBG MOBILE players and travel enthusiasts can look forward to new ways to express their passion for the game.
