MOONTON Games and Shikenso Join Forces for M6 World Championship
Overview of the M6 World Championship Partnership
MOONTON Games, the developer behind the popular game Mobile Legends: Bang Bang (MLBB), has announced a strategic partnership with Shikenso Analytics, a German esports data and analytics company. This collaboration is focused on the M6 World Championship, which stands as the pinnacle event in MLBB’s esports calendar. The partnership aims to leverage Shikenso’s expertise in data analytics to assess and enhance sponsorship data throughout the championship.
The Significance of the M6 World Championship
The M6 World Championship, held in Kuala Lumpur, Malaysia, is one of the largest annual esports events globally. Last year, the championship reached over five million peak viewers, as reported by Esports Charts, making it a significant event in the esports community. This year’s event continues to attract massive viewership, with over 2.1 million peak viewers already tuning in, despite the playoffs yet to commence. The championship serves as a major platform for esports enthusiasts and presents significant opportunities for brands and sponsors.
Role of Shikenso Analytics in Sponsorship Data Analysis
Shikenso Analytics will play a crucial role in analyzing the media valuation and exposure of the M6 World Championship across various digital and social platforms. By measuring and assessing the time brands appear on streams and social media, Shikenso will provide detailed insights into the value generated for sponsors. This data-driven approach enables MOONTON Games to understand the impact of their sponsorships and optimize strategies to deliver maximum value to their partners.
Insights from Shikenso Analytics
Benedikt Becker, Marketing Director at Shikenso Analytics, highlighted the innovative approach of MOONTON Games in the esports arena. He noted that partnering for the M6 World Championship offers an exciting opportunity to support MOONTON’s vision of creating value for both partners and audiences. Shikenso’s involvement aims to bolster the growth and success of MOONTON Games within the esports ecosystem by providing actionable insights and comprehensive data analysis.
Broader Impact and Existing Collaborations
Shikenso Analytics is no stranger to the esports industry, having established partnerships with numerous organizations, companies, and event organizers. These include collaborations with:
- PGL
- G2 Esports
- GamerLegion
- Aldi
among others. Shikenso’s track record in delivering precise analytics has made it a trusted partner in the esports sector, further solidifying its reputation as an industry leader.
Conclusion
The collaboration between MOONTON Games and Shikenso Analytics for the M6 World Championship underscores the growing importance of data analytics in esports. By focusing on sponsorship data, both companies aim to enhance the value of the championship for all stakeholders involved. As esports continues to expand its reach, partnerships like these highlight the strategic importance of analytics in shaping the future of competitive gaming.
