Al Nassr Partners with Mkers to Create Esports Division
Al Nassr and Mkers Join Forces for Esports
Al Nassr, a prominent Saudi Arabian football club, has announced a significant partnership with the Italian esports organization Mkers. This collaboration marks Al Nassr’s official entry into the esports arena, particularly in the popular game EA FC 24. The move is a strategic effort to expand the club’s influence beyond traditional football and into the rapidly growing world of competitive gaming.
Acquisition of Top Player for Competitive Edge
As part of this new venture, Al Nassr has acquired João Afonso ‘Jafonso’ Vasconcelos, a renowned EA FC player recognized globally for his skills. Vasconcelos’s addition to the team underscores Al Nassr’s commitment to excellence, as the club aims to establish a formidable presence in esports competitions. This move mirrors Al Nassr’s strategy of recruiting high-profile talents, reminiscent of their signing of Cristiano Ronaldo in 2023.
Mkers: Providing Expertise and Management
Mkers, founded in 2016, brings a wealth of experience to the partnership, having established teams in various esports titles including EA FC, Rainbow Six Siege, Overwatch, League of Legends, and Starcraft II. The Italian brand is recognized for its technical expertise and strategic insights in the esports industry. In this partnership, Mkers will handle the technical and competitive management of the esports division, as well as provide commercial and strategic marketing support.
Strategic Vision and Goals
The venture, named “Esports Al Nassr powered by Mkers,” aims to position Al Nassr as a leading contender in international esports tournaments. Guido Fienga, CEO of Al Nassr, emphasized the importance of this new direction, stating that the club seeks to excel and innovate in areas that resonate with its fanbase. By aligning with Mkers and leveraging Vasconcelos’s talent, Al Nassr aspires to secure victories in major esports competitions from the outset.
Future Competitions and Events
Al Nassr’s newly formed EA FC team is slated to compete in the FC PRO qualifier in London, set for November 25th. This event will serve as a launching platform for the team’s capabilities and ambitions in the competitive gaming scene.
The Broader Context of Esports Expansion
This partnership comes amidst a broader trend of traditional sports clubs venturing into esports. Such collaborations are increasingly common as organizations seek to engage younger audiences and tap into new revenue streams. The partnership between Al Nassr and Mkers reflects a strategic alignment of goals, with both entities pursuing growth in the flourishing field of esports.
Conclusion
Al Nassr’s entry into esports, facilitated by its partnership with Mkers, represents a significant step in the club’s evolution. By combining the strengths of a prominent football club with an experienced esports organization, “Esports Al Nassr powered by Mkers” is poised to make a substantial impact in the world of competitive gaming. As esports continues to gain traction globally, collaborations like this highlight the potential for traditional sports entities to diversify and innovate in the digital age.
