Astralis and Elgiganten Launch Anti-Toxicity Initiative
Addressing Toxic Behaviour in Gaming
Danish esports organisation Astralis has partnered with electronics retailer Elgiganten to tackle toxic behaviour in gaming and esports. The new initiative, “Less Flaming, More Gaming,” aims to cultivate a positive environment for gamers, both in casual and competitive settings.
Collaboration Details
The initiative features Astralis’ Counter-Strike players promoting a pledge against toxicity. This pledge also grants gamers promotional discounts on gaming gear through Elgiganten’s website. Interestingly, the discount codes are over 100 characters long, each functioning as a statement against toxic behaviour. This unique approach encourages gamers to reflect on the importance of positive interactions.
Past Collaborations
This isn’t the first partnership between Astralis and Elgiganten. In August 2023, they signed a three-year deal, which runs until 2026. This partnership includes activations, and Elgiganten’s logo prominently appears on Astralis jerseys.
Elgiganten’s Growing Presence in Esports
Elgiganten has been increasingly active in the esports industry. The company has secured deals with major players like DreamHack to support events and DreamHack Sports Games, the tournament organiser’s sports simulation business unit.
Statements from Astralis
Frederik ‘MinisterN’ Brandt, an Astralis content creator, expressed his enthusiasm for the initiative. He emphasized the importance of setting a positive example in the gaming community, particularly for younger generations. Brandt highlighted the need for zero tolerance towards hate speech, toxicity, and sexism, asserting that collective action can elevate the community’s standards.
Conclusion
The “Less Flaming, More Gaming” initiative by Astralis and Elgiganten sets a new standard for addressing toxic behaviour in gaming. By promoting positive interactions and offering incentives, they aim to create a better environment for all gamers.
