BLAST Expands Partnership with Blacklyte for FNCS and RLCS
Overview of the Partnership
Esports tournament organizer BLAST has broadened its collaboration with gaming furniture brand Blacklyte. This expansion now includes the Fortnite Championship Series (FNCS) and the Rocket League World Championship (RLCS). Blacklyte will serve as the Official Gaming Chair Partner for these circuits, with their chairs featured prominently in branding activations and on-site competitions.
Key Details on the Partnership
Established in 2022, Blacklyte operates under Arcus Home and has progressively increased its involvement in the esports industry. In June, the brand secured a partnership with BLAST Premier and BLAST Rainbow Six Siege events. With the addition of FNCS and RLCS, Blacklyte has become the first commercial partner for FNCS. Their chairs will be utilized by players, talent, and content creators in co-streamer booths on site. Additionally, Blacklyte will have physical and broadcast branding during the events.
Fan Engagement and Event Details
Fans attending these events will have the opportunity to experience Blacklyte’s products firsthand in a demo space. There will also be chair giveaways to engage the audience. The FNCS will be held at the Dickies Arena in Dallas Fort Worth, Texas, on September 7th and 8th, with a prize pool of $2 million. Following this, the RLCS will take place from September 13th to 15th, offering a prize pool of $1.17 million.
BLAST’s Role in Esports
Since its inception in 2016, BLAST has become a significant player in the esports industry, organizing large-scale events in collaboration with game publishers like Valve and Ubisoft. This includes major tournaments for games such as Counter-Strike 2 (CS2) and Rainbow Six Siege. This year, BLAST expanded into Dota 2 with the BLAST Slam circuit and announced dates for their 2025 CS2 events, along with updates to the game’s circuit.
Commentary from BLAST
Alexander Lewin, SVP of Commercial Revenue for BLAST, remarked on the significance of the partnership: “Blacklyte becoming the first commercial partner of the FNCS is a landmark moment for Competitive Fortnite. We are delighted to expand our partnership with Blacklyte to include two popular esports in FNCS and RLCS.”
Conclusion
The partnership between BLAST and Blacklyte for the FNCS and RLCS represents a significant step in the esports industry, promising enhanced experiences for players and fans alike. With Blacklyte’s involvement, the upcoming events are set to offer not only high-stakes competitions but also interactive and engaging experiences for attendees.
