ExitLag Becomes Naming Sponsor for University Esports NA
Introduction to University Esports NA Sponsorship
ExitLag, a leading server optimization platform, has secured its position as the official naming sponsor for University Esports NA, a collegiate esports initiative by Riot Games. This partnership will prominently showcase ExitLag’s brand during the 2024/25 season across various League of Legends and VALORANT competitions, both online and on-site.
ExitLag’s Role in Collegiate Esports
ExitLag specializes in enhancing server connectivity for esports players worldwide. By optimizing data routing, it aims to reduce server latency, giving players a competitive edge. The partnership with University Esports NA will see ExitLag facilitating five on-campus events to demonstrate its platform’s benefits. These activations are designed to engage students and faculty, highlighting how ExitLag can enhance performance in esports.
Strategic Benefits of the Partnership
As part of the collaboration, University Esports participants will receive exclusive discounts and promotional offers on ExitLag services. This initiative not only strengthens ExitLag’s presence in the collegiate scene but also aligns with its strategy to expand its influence in North America and the broader gaming industry.
University Esports NA: A Growing Platform
University Esports NA, spearheaded by Riot Games, organizes competitive tournaments in League of Legends and VALORANT for universities. With over 2000 participating universities and 600,000 players across multiple regions, the program continues to expand its reach and impact.
Riot Games and GGTech Partnership
In 2023, Riot Games announced a strategic three-year partnership with GGTech Entertainment to enhance the collegiate esports ecosystem in North America. This collaboration empowers GGTech to manage College VALORANT (CVAL) and College League of Legends (CLOL) tournaments, ensuring a robust structure for competitive play.
ExitLag’s Vision for the Future
Lucas Stolze, CEO of ExitLag, expressed enthusiasm for the partnership, emphasizing the importance of supporting young talent in the collegiate esports scene. He sees this collaboration as a critical step in promoting the growth of esports and enhancing the competitive experience through advanced technology.
Conclusion
The partnership between ExitLag and University Esports NA exemplifies the growing synergy between technology providers and the esports industry. By supporting collegiate competitions, ExitLag not only boosts its brand visibility but also contributes to the development of the next generation of esports talent. This collaboration is poised to set new standards for performance and engagement in the collegiate esports landscape.
