Gen.G Partners with Descente for Worlds 2024 Uniform
Limited Edition League of Legends Worlds 2024 Uniform
Korean esports organization Gen.G has unveiled a special edition uniform for the upcoming League of Legends World Championship. This limited edition kit has been developed in collaboration with Japanese sportswear brand, Descente.
A New Era of Esports Apparel
This partnership marks Descente’s initial venture into the esports world. The company has designed a uniform that reflects Gen.G’s confidence and competitive spirit. The outfit will be showcased in ‘Worlds White’, featuring a jersey and jacket adorned with gold accents inspired by Gen.G’s logo. A notable detail is the scratch mark from Gen.G’s tiger mascot, symbolizing the combativeness required to emerge victorious.
The uniform will be revealed on September 25th via Gen.G’s social media platforms. Members of Gen.G Crew, the organization’s official membership program, will have early access to pre-order the uniform starting on this date. The general public will be able to purchase the kit on Gen.G’s online store from September 30th.
Gen.G’s New Partnership and Expansion Plans
Arnold Hur, CEO of Gen.G Esports, expressed his excitement about the collaboration with Descente. He emphasized that the partnership aims to honor Descente’s legacy of high performance and innovation, offering fans a fresh look that celebrates the arduous journey to Worlds.
Gen.G will kick off its Worlds campaign on October 10th during the tournament’s Swiss stage. The team aims to clinch the championship for the first time, following their victory at this year’s Mid-Season Invitational.
This collaboration with Descente is not the only notable announcement from Gen.G regarding the League of Legends World Championship. In August, Gen.G extended its partnership with the British football club Manchester City. The same month, the organization revealed plans to establish a new hub in Riyadh, Saudi Arabia, expanding on its existing bases in Seoul, Shanghai, and Los Angeles.
Gen.G and Descente: A Strategic Alliance
The strategic alliance between Gen.G and Descente is a significant milestone for both parties. For Descente, it opens new avenues in the esports industry, while for Gen.G, it enhances their brand presence with a high-quality apparel line that resonates with their competitive ethos.
The uniform’s design, with its gold trims and tiger scratch, aims to embody the spirit of resilience and determination that defines Gen.G’s approach to competition. The early access for Gen.G Crew members underscores the organization’s commitment to engaging and rewarding its dedicated fanbase.
Conclusion
The collaboration between Gen.G and Descente is poised to make a significant impact in the esports apparel market. By combining Descente’s expertise in sportswear with Gen.G’s competitive legacy, the new uniform not only represents a step forward in esports fashion but also a strategic move to strengthen Gen.G’s brand identity as they head into Worlds 2024.
