ITB Shuffle Partners with Gjirafa50: A New Era for Esports in the Balkans
ITB Shuffle and Gjirafa50 Collaboration
UK-based esports organization ITB Shuffle has teamed up with Kosovan online retailer Gjirafa50 to expand its reach in the Balkans. Gjirafa50 will serve as the official merchandise retailer for ITB Shuffle in the region, participating in merchandise launches and in-person events.
Expanding Footprint in the Balkans
This partnership aims to strengthen ITB Shuffle’s presence in Balkan countries. Gjirafa50, known for its extensive range of gaming gear and electronics, is expected to help ITB Shuffle connect better with local audiences. The collaboration was publicly announced through ITB Shuffle’s social media channels, with further details on upcoming clothing and accessory launches and events in Kosovo and neighboring countries to be disclosed soon.
Strategic Shift and Local Partnerships
Sam ‘STM’ Macedonio, CEO and Founder of ITB Shuffle, shared insights about the partnership on his personal social media account. Macedonio highlighted that the decision to transition from a UK-focused Counter-Strike team to one that includes Albanian and Kosovo players made it easier to establish long-term partnerships with local brands.
ITB Shuffle’s Journey
Founded in 2021, ITB Shuffle, initially known as ‘Into The Breach,’ has been active in various esports disciplines including Counter-Strike 2, Trackmania, Rainbow Six: Siege, and sim racing. The organization underwent a significant transformation in June when it signed a naming rights deal with online crypto casino Shuffle.com. This deal provided substantial financial support and included the delivery of tournaments, activations, and promotions.
Key Partnerships and Community Involvement
In addition to Gjirafa50, ITB Shuffle has partnerships with:
- Record label CloudKid
- Clothing brand beCosy
- Trading desk and venture studio Fisher8
The organization also joined the UK Esports Team Committee (UKTEC) last year and acquired part-ownership of UK grassroots esports organization The Goose House.
The partnership with Gjirafa50 marks a significant step for ITB Shuffle as it continues to expand its influence and connect with a broader audience in the Balkans. The collaboration promises to bring exciting developments in merchandise and events, further solidifying ITB Shuffle’s presence in the global esports landscape.
