Samsung and PlayProvince Collaborate on Call of Duty Mobile
Samsung Ghana, a regional branch of the global electronics giant, has announced a partnership with Ghanaian esports organization PlayProvince. This collaboration aims to support PlayProvince’s Call of Duty Mobile team, Aura 233, as they prepare to compete in the Carry1st Call of Duty Africa Cup taking place in Kenya.
PlayProvince’s Role in Ghana’s Esports Scene
PlayProvince is a key player in Ghana’s burgeoning esports landscape. Recognized as the first verified esports team in the country by FIFAe, FIFA’s esports division, PlayProvince is committed to enhancing the esports scene across Africa. The organization is known for its efforts to elevate the competitive gaming sector within the region, fostering growth and engagement.
The Carry1st Call of Duty Africa Cup
The Carry1st tournament is touted as the largest Call of Duty Mobile event in Africa, drawing teams from six countries to compete for a prize pool of $15,000 (approximately £11,900). The offline finals will be held in Nairobi, Kenya, from November 21st to 22nd. This tournament serves as a significant platform for African teams to showcase their skills on a continental stage.
Samsung’s Commitment to Mobile Esports
Samsung has been proactive in the mobile esports sector, establishing partnerships and launching initiatives to strengthen its presence. Previously, Samsung partnered with NRG to launch a PUBG Mobile team and became the device partner for the Free Fire World Series in Southeast Asia. These moves reflect Samsung’s strategic focus on expanding its influence within the mobile gaming domain.
Supporting Africa’s Esports Development
Samsung’s collaboration with PlayProvince is part of a broader strategy to bolster the esports ecosystem in Africa. This partnership underscores the potential for corporate involvement in esports as a means to gain brand visibility among younger audiences while supporting grassroots initiatives. The involvement of global brands like Samsung and Mastercard, which recently engaged with Africa’s esports sector through the Casablanca Esports Summit, highlights the region’s growing appeal to international companies.
Insights from the Esports Association Ghana
Kwesi Hayford, President of the Esports Association Ghana, expressed enthusiasm for Samsung’s involvement, stating that corporate support is crucial for raising awareness and motivating grassroots esports communities. Such partnerships not only enhance brand visibility but also inspire local teams to pursue further collaborations and growth opportunities.
Conclusion
Samsung’s partnership with PlayProvince illustrates a significant step toward enhancing the esports landscape in Africa. By equipping the Aura 233 team with Samsung Galaxy smartphones and supporting their participation in the Carry1st Call of Duty Africa Cup, Samsung is investing in the future of competitive gaming in the region. This collaboration not only benefits the team and the organization but also contributes to the overall development of esports in Africa, paving the way for more corporate engagements and international recognition.
