Team Liquid Launches Esports Channel
Team Liquid, a major name in the esports industry, has taken a significant step by launching its own dedicated esports channel. This channel stands out as a unique offering in the esports world, providing a continuous stream of content around the clock.
Esports Channel Streaming Platforms
The Team Liquid channel is accessible on multiple streaming platforms, such as Sling, Plex, and Fubo. It is designed to broadcast a variety of programs that have been curated by the organization. Among these offerings is the ‘A Legacy Unrivaled’ series, which highlights the competitive journeys of Team Liquid’s various esports teams at international events.
Unique Esports Content and Live Matches
What sets the Team Liquid channel apart is its promise to deliver both original content and live matches. As revealed by Plex, the channel will air live matches whenever the organization’s teams are competing, giving fans direct access to their favorite esports events.
First of Its Kind
Team Liquid claims to be the first esports organization to launch its own TV channel, marking a new chapter in how esports content is consumed. This move capitalizes on the increasing presence of esports on traditional media platforms. For example, the popularity of esports-themed shows on channels like Paramount+ is rising, as seen with the release of ‘Players,’ a fictional series about a League of Legends team.
Esports and Media Expansion
The launch of the Team Liquid channel is part of a broader trend where esports firms are extending their reach into conventional media. An example of this trend is the Danish arm of Pluto TV, which recently collaborated with Retake Media to create an esports channel. This channel is set to broadcast live esports content for at least 120 days annually, starting with Danish-language coverage of major events.
For Team Liquid, venturing into television is just one of many initiatives aimed at expanding their influence. They recently introduced the MyBlue fan engagement platform, leveraging blockchain technology to offer fans opportunities to earn rewards by engaging with the team.
Strategic Move in the Esports Industry
Team Liquid’s strategic move to create a dedicated TV channel reflects the evolving landscape of esports and its integration into mainstream media. This development not only enhances visibility for Team Liquid but also sets a precedent for other esports organizations looking to broaden their audience engagement through diverse platforms.
In summary, Team Liquid’s launch of an esports channel is a bold step forward. It showcases the potential of esports content in traditional media and provides fans with more ways to connect with their favorite teams and events. As esports continues to grow, initiatives like these will likely play a crucial role in shaping the future of the industry.
