NODWIN Gaming Expands with Trinity Gaming Acquisition
NODWIN Gaming and Trinity Gaming Acquisition
In a strategic move to bolster its presence in the Indian gaming market, NODWIN Gaming has acquired Trinity Gaming. This acquisition represents a significant step in NODWIN’s expansion strategy, enhancing its capabilities within the gaming and content ecosystem in India.
Details of the Acquisition Deal
The deal is valued at INR 24 Crore, approximately £2.2 million. It involves a combination of a secondary sale and a stock swap of NODWIN Gaming shares. The financial arrangement includes a cash consideration of up to INR 4.8 Crores (around £447,000) and a balance of INR 19.2 Crores (around £1.79 million) through equity share swaps. As part of this acquisition, the founders of Trinity Gaming will become shareholders in NODWIN Gaming.
NODWIN Gaming’s Strategic Growth
This acquisition is part of a broader expansion strategy by NODWIN Gaming. Earlier in the year, the company acquired Freaks 4U Gaming for €30.3 million, roughly £25.6 million. NODWIN has also formed key partnerships with entities like 8Bit Creatives and Android, further strengthening its position in the gaming industry.
Trinity Gaming’s Role and Future Plans
Founded in 2019, Trinity Gaming has quickly become a notable player in India’s gaming influencer market. As a Creator Service Provider for Meta and the only Gaming MCN for YouTube Gaming in India, Trinity manages over 1,000 creators and has secured partnerships with major brands such as Samsung, Realme, iQOO, and Krafton. Under the NODWIN umbrella, Trinity Gaming aims to extend its reach to new markets, including Africa, South East Asia, Central Asia, and the Middle East.
Leadership and Integration
Trinity Gaming’s integration into NODWIN will include the merging of NODWIN’s Unpaused Talent business with Trinity. The founders of Trinity will lead this combined entity, leveraging their expertise in brand partnerships, agency activations, content creation, and community engagement to strengthen NODWIN’s market presence.
Commentary from NODWIN Gaming
Akshat Rathee, Co-Founder of NODWIN Gaming, expressed enthusiasm about the acquisition: “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem. We are thrilled to welcome Trinity into the NODWIN family. Their deep understanding of India’s gaming creator ecosystem and their expertise will be pivotal in further strengthening our footprint in the region.”
Conclusion
The acquisition of Trinity Gaming by NODWIN Gaming is a significant move in the esports and gaming industry. It not only enhances NODWIN’s portfolio but also opens up new opportunities for growth in various international markets. With this strategic acquisition, NODWIN Gaming is poised to cement its position as a leading player in the global gaming landscape.
